Alex Love Li, born in Taiwan with a rich Chinese and Japanese heritage and raised in New Jersey, embodies a vision of inclusivity and prosperity through Legends Equity Group. A Rutgers, Newark alumnus, Alex's real estate journey began with a simple triplex at 27, inspired by transformative insights from "Rich Dad Poor Dad" and "A Course in Miracles." For him, real estate transcends property—it’s about community, legacy, and global abundance. Now owning and managing over 800 units of storage and multifamily properties, Alex leverages his experience and the wisdom of mentors like Jim Rohn, Grant Cardone, and Marianne Williamson to eradicate poverty and make real estate widely accessible. At the heart of it all is his commitment to family and the communities he serves. Through Legends Equity Group, Alex plans to disrupt the status quo of private equity and inspire the next generation of fund managers and teens.

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Nick is the visionary founder of Secrets to Social Media and a dynamic force in the world of digital marketing. While balancing his early passion for tennis and his then high school academics, Nick also co-founded both Love Li Marketing and Legends CRM with Alex Love Li.  With true “golden child” talent he now has a future seat as CEO at LegendsU and is also a General Partner at Legends Equity Group, where he oversees 500 units. Nick delivers outstanding results. He has helped Alex skyrocket his Instagram following from 600 to 150K and his email list from 60 to over 2,100+ in just one year, which led to generating $500K+ in revenue.

Nick’s unique blend of youthful energy, innovation, and deep industry knowledge has made him a trusted expert in social media growth and a valuable asset to the Legends team.